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Cookie Policy for piecsmakow.pl

On piecsmakow.pl, the website operated by the Arteria Art Foundation, we use cookies. Cookies are small text files that are stored on your computer or mobile device when you browse our website.

Cookies serve various purposes on the piecsmakow.pl website. They collect information to enhance the user experience by temporarily storing user preferences (such as user name, language etc.), eliminating the need to re-enter the same data during a single visit. Additionally, cookies can compile anonymous statistics about website usage and create user interest profiles for displaying relevant advertisements.

There are two main types of cookies: first-party cookies,which are files specific to the visited website and can only be read by that website, and third-party cookies, which are files from external services utilized by the website.

Cookies can also be classified based on their duration: persistent cookies are stored on the user's computer and remain even when the browser is closed, while session cookies are automatically deleted when the user exits the browser application.

Lastly, cookies can be categorized according to their purpose of use, which include the following:

Essential cookies

These cookies are necessary for navigating the website and using its essential features. They are required to provide the telecommunications service and transmit data to display content.

Functionality cookies

Functionality cookies enable the website to provide additional functionalities and remember user-selected settings.

Performance cookies

Performance cookies aid in understanding how users interact with the website by collecting and reporting information. On piecsmakow.pl, these cookies include third-party cookies from the Google Analytics tool, which are used for the following purposes:

to collect information about user activity on the website
to generate detailed reports and analyze user behavior on the website

The data collected through Google Analytics cookies may be used by us to analyze user behavior and enhance the piecsmakow.pl website, with a focus on improving the user experience and evaluating the effectiveness of marketing campaigns.

The provider of the Google Analytics tool does not use the collected data to personally identify individuals, nor does it combine this information to enable identification. More detailed information about the extent and principles of data collection related to this service, can be found at the following link: https://policies.google.com/technologies/partner-sites?hl=en

Advertising cookies

Advertising cookies enable us to create a user profile during a visit to the piecsmakow.pl website and provide users with tailored advertisements on third-party sites based on their profile.

On the piecsmakow.pl website, we use Meta Pixel (Facebook Pixel) to monitor the effectiveness of advertising campaigns on the Facebook platform and optimize our ads. Facebook Pixel is used in the following ways:

Tracking conversion actions, such as purchases, registrations, downloads, etc., that result from users' interactions with ads on Facebook. This helps us measure the effectiveness of our advertising campaigns and identify which ads yield the best results.
With the data collected through Facebook Pixel, Facebook can optimize ad display to reach relevant audiences.
Facebook Pixel is also used for retargeting, which allows us to reach users who have previously visited piecsmakow.pl. Through retargeting, we can show personalized ads to users who have shown interest in our services but have not yet made a purchase.

Facebook uses data from the Facebook Pixel to generate reports and analyze the performance of advertising campaigns. This provides us with valuable information on metrics such as impressions, clicks, conversions, and other relevant data, which helps us assess the effectiveness of our ads and make informed decisions regarding our marketing strategies.

Facebook Pixel does not directly store users' personal data. Instead, it utilizes a unique identifier that is associated with the data collected on the Facebook platform.

At piecsmakow.pl we also use a Facebook Click ID file, which serves to track and report on the effectiveness of our Facebook advertising campaigns.

When a user clicks on an ad on Facebook and gets redirected to a website, the Facebook Click ID is stored in the user's browser as a cookie. This cookie contains a unique identifier for the click, which is then passed on to the landing page. This enables Facebook to track and analyze which ad clicks result in conversion actions, such as purchases or registrations.

The Facebook Click ID serves the following purposes:

Placing a Facebook ID in a user's browser when they click on an ad on the Facebook platform. This enables Facebook to track ad clicks and redirect users to the appropriate landing pages.
Collecting data on clicks and conversions, including purchases, registrations, downloads, etc., through the Facebook Click ID. This allows us to effectively measure the effectiveness of our advertising campaigns and understand which ads are driving desired results.
Utilizing the data from the Facebook Click ID to optimize ad delivery and reach the right audience.
Retargeting, so reaching users who have previously visited piecsmakow.pl. This allows us to target users who have shown interest in our services but have not yet taken the desired action, such as making a purchase.
Generating reports and analyzing the results of advertising campaigns using data from the Facebook Click ID. This provides us with valuable insights such as the number of clicks, ad costs, conversion rates, and other data that help us evaluate ad effectiveness and make informed marketing decisions.

Facebook Click ID is solely used by Facebook and does not store any personal user data apart from click information. However, Facebook may combine this data with other information collected by the platform to generate more accurate marketing reports and analyses.

For detailed information about Facebook Pixel and Facebook Click ID, please visit this link: https://www.facebook.com/privacy/policies/cookies/?entry_point=cookie_policy_redirect&entry=0.

Information on how to customize Facebook ad displays based on activity information from advertising partners can be found at this link: https://www.facebook.com/help/568137493302217

Managing cookies

Essential cookies that are necessary for the proper functioning of the website are automatically installed on the user's device and cannot be opted out of, as they are required to provide the service. These cookies enable data transmission to display content or to provide services through the site. If the user wants to use the service, e.g. browse the website, it is not possible to opt out of these cookies.

Performance and advertising cookies are not automatically installed on the user's device. The user can choose to give consent for the installation of performance and/or advertising cookies.

To give consent for the installation of performance and/or advertising cookies, the user can click "Accept all" on the pop-up that appears after entering the piecsmakow.pl website.

Alternatively, the user can choose to install only selected performance and/or advertising cookies. To do so, simply click "Manage cookies" on the pop-up and select the specific cookies the user wishes to agree to.

The user can withdraw the given consent at any time. To do so, the user should click on "Manage cookies" and select the option to withdraw consent.

Withdrawal of consent for the use of cookies is also possible via browser settings:

Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
Google Chrome: https://support.google.com/chrome/answer/95647?hl=en&sjid=6946889798975837555-EU
Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
Opera: https://help.opera.com/en/latest/web-preferences/
Internet Explorer: https://support.microsoft.com/en-gb/windows/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d
Safari: In Safari, go to "Preferences," then click on the "Privacy" tab. From there, you can manage your cookie settings and choose to block or delete cookies.
Google Chrome: In Chrome, click on the menu icon (three dots) in the top-right corner, then select "Settings." Scroll down and click on "Advanced" to expand the settings, then under "Privacy and security," click on "Content settings." From there, you can manage your cookie settings and choose to block or delete cookies.
Mozilla Firefox: In Firefox, click on the menu icon (three lines) in the top-right corner, then select "Options." In the left sidebar, click on "Privacy & Security." Under the "Cookies and Site Data" section, you can manage your cookie settings and choose to block or delete cookies.
Opera: In Opera, click on the menu icon (three lines) in the top-left corner, then select "Settings." In the left sidebar, click on "Privacy & security." Under the "Cookies" section, you can manage your cookie settings and choose to block or delete cookies.
Internet Explorer: In Internet Explorer, click on the gear icon in the top-right corner, then select "Internet options." In the "Privacy" tab, you can manage your cookie settings and choose to block or allow cookies.